Choosing the Right Mobile App Development Platform


Choosing a development platform for your next great app can be a challenging task. All mobile apps are not the same and the development platform chosen for them can make or break them. Every platform has its pros and cons and you have to choose one according to the requirements of your App. Since the majority of smartphones run Android or iOS, it is not very profitable to create apps for Windows or Blackberry anymore. We are discussing some factors below to help you select the right platform between Android and iOS for your App.

User Experience

The platform you choose for your app development should give the best user experience to your users. Users are the ultimate deciders of the success or failure of your App. The most valuable apps are those that are utilized frequently by a large, devoted following. Whatever platform you select, it must be capable of offering the best user experience and uninterrupted intuitive performance.

iOS or Android

Apple products offer a convenient and thoroughly natural experience which is easy to learn and the same goes for their apps. iOS frameworks are intrinsically uncomplicated and require a more stringent set of protocols in order to maintain a similarity.

When it comes to Android, a less competent app developer can diminish a probably enjoyable user experience. The Android IDE lags behind iOS and the more intricate procedure could get them stuck, resulting in an unintended end product.

However, at the end of the day, user experience depends on the design, layout and functionality of your app which can be created on any platform by the right development team.

Target Audience

One of the most elementary decisive factors when it comes to selecting your mobile app platform is indisputably your target audience. It is of greatest significance to remember your target audience when deciding on your mobile application development platform. The fact is that Android and iOS boast of the biggest user base whereas alternative platforms such as Windows Mobile, Blackberry and others occupy substantially lesser portions of the pie. Demographic statistics on the users of every platform can assist you in determining the most suitable platform to begin with for your application.

iOS or Android

Android is the winner in overall volume, but where are your demographics simpler to target?

The iOS platform is more limited due to its greater barrier for entry because of the price of its devices. Apple users are usually at the upper end of the income range.

The Android platform possesses approximately 8 times the market share of iOS, which obviously denotes s a broader collection of demographics. Android permits you to discover more definite niches to promote your app to than iOS.


Mobile application development experts appreciate that not every platform delivers equal financial compensation for app developers. Provided you wish to earn, go for app platforms that encompass bigger user bases, like Android and iOS.

iOS or Android

While Android occupies a much higher share of the overall market, iOS might really be more lucrative. The downloads by numbers goes to Google Play, but the ratio of apps being bought in the App Store is much greater, with revenue produced by iOS topping that of Android.

To conclude, if your app monetization tactic is determined largely by ad display and number of users, Android is still perhaps your best choice. Android surpassed iOS in ad revenue and iOS doesn’t seem to be catching up anytime soon.

Financial Factor

Financial aspect is the most vital thing to search for when thinking about producing a mobile app. It is of utmost significance to learn beforehand the cost of a mobile application development platform. This will assist you in determining if the investment is worth it. Apps with low early costs might turn out to be an exceptionally costly option in the time to come. Nowadays, there are numerous mobile application development corporations that supply high-quality mobile application development facilities at feasible rates.

iOS or Android

Simplicity of development means smaller number of lines of code. Less lines of code, in principle, indicates smaller time creating an app. Less time developing usually saves development costs. Because of the fact that development is more complex, Android apps normally take more time and cost to develop. Simple as that.


Fragmentation means developing for different devices, as well as various screen sizes, different DPIs and dissimilar aspect proportions. In addition to that, you have fragmentation in terms of the operating system versions that people are running.

iOS or Android

The iOS platform means a smaller number of devices and operating systems to deal with, whereas Android connects you to a many more users on a wide range of devices. The vast range of screen sizes and operating systems (at times very old) on Android makes it hard to attain the flawless user interface and features sometimes. This misalignment issue can cause problems with the interface, comprising faulty functionality and crashing.

In terms of fragmentation, iOS is an easier platform to develop for as compared with Android.


In this discussion we have provided you with some fundamental considerations that affect mobile app development and also the better platform for each of the factors mentioned. It is now up to you to decide which one to opt for.